SEO stands for (Search Engine Optimization) This is used to help your website ranking to the top of search engines on Google. SEO Objective is to have your website to the top of the search results when people search for any keywords related to your Website.
1: Why is SEO Necessary?
On a Daily Basis, Millions of people use Google to search for informational things, products. It’s openly clear from google that search engines are the biggest source of website traffic. With most of this traffic, you need to rank high in search results for keywords similar to your business. The theory is simply clear: the higher your level, the more visitors you'll attract to your site. The top searching website result gets clicked 10x more constantly than the result in the 10 position. And the top organic results get more than 50% of all the clicks.
2: How Do Search Engines Operate?
The exact goal of any search engine is to make searchers happy with the thing they find.
To Gain this, search engines need to find the best pages. And serve them as the top search results.
Search engines use crawlers to research and index articles and websites. When you search something, they immediatly scan their index to show the most relative results.
- Crawling
- Indexing
- Serving results
A Crawling:
Google uses special computer programs called “bots” to find the site for new or updated pages. For Google to discover a page, it needs at least one link from another page pointing to it.
B Indexing:
Next, Google researches each page to understand its content. Then, he saves this information in a huge database called the Google Index, which is a collection of webpages.
C Serving results:
When someone types a query, Google selects the best pages based on quality Material and lists them in the search results.
3: Key Strategies for Building Authority
Search engines use off-page signals to determine your site's trustworthiness. One of the strongest signals is backlinks—links from other websites pointing to your site.
SEO Truths You Should Know
So, that's what SEO looks like in action. But here are seven important truths to remember before starting your SEO journey:
